Marketing · Automotive
Annalect
Annalect (Omnicom's data and analytics arm) runs marketing analytics for major brands — including Volkswagen. Campaign reporting was manual and repetitive, slowing the insight that should drive spend.
The challenge
Where they started.
- High-volume campaign reporting assembled by hand
- Insight arriving too late to influence live campaigns
- Analysts spending their week compiling, not analysing
The approach
What BaseOne did.
Reporting automation
Campaign packs generated automatically from connected data sources.
AI-powered insight
Automated commentary and anomaly detection surfacing what changed and why.
Governed data model
One consistent model feeding every report and dashboard.
The team went from compiling reports to actually acting on them.
Representative of the outcome — Annalect / Volkswagen
The outcome
What changed.
Figures are representative of a BaseOne engagement in this sector; verified client results shared on request.
Let's build
Facing what Annalect faced?
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